Research Development

"Every battle is won or lost before it is ever fought."

All projects begin with doing your homework. Far too often businesses launch new products or offer new services without adequate knowledge of who they are trying to reach. Many companies make the mistake to thinking their product or service addresses the needs of all potential customers equally regardless of age, gender or household income. Even if a product or service appeals to a broad spectrum of consumers, in reality consumers are drawn to products and services for very specific reasons. River Glen Marketing understands that before you can see the "big picture" you must first recognize all the elements which define the market landscape. By examining consumer trends, analyzing market research and identifying key demographics, we are able develop a concise and efficient business plan. Knowing your customer and appealing to their specific needs is half the battle.